Google analytics 4 Archives - Marketing blog https://wavket.com/tag/google-analytics-4/ Catch the wave, master the market Thu, 31 Jul 2025 13:09:52 +0000 sk-SK hourly 1 https://wordpress.org/?v=6.8.3 https://wavket.com/wp-content/uploads/2025/02/cropped-Logo-profilova-fotka-instagram-22-32x32.png Google analytics 4 Archives - Marketing blog https://wavket.com/tag/google-analytics-4/ 32 32 Case Study Marketing Blog: Effective Category Tracking Using GTM and GA4 https://wavket.com/case-study-marketing-blog-effective-category-tracking-using-gtm-and-ga4/ https://wavket.com/case-study-marketing-blog-effective-category-tracking-using-gtm-and-ga4/#respond Sun, 15 Jun 2025 19:28:15 +0000 https://wavket.com/?p=4478 This case study marketing project focuses on understanding audience preferences through behavioral data. Tracking user interactions on the blog provides valuable insights into which topics interest readers the most. Recently, I decided to monitor which article categories are the most popular by using Google Tag Manager (GTM) to capture clicks on categories. My initial goal

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]]> https://wavket.com/case-study-marketing-blog-effective-category-tracking-using-gtm-and-ga4/feed/ 0 How to Create Google Analytics 4 Tag in Google Tag Manager https://wavket.com/how-to-create-google-analytics-4-tag-in-gtm-google-tag-manager/ https://wavket.com/how-to-create-google-analytics-4-tag-in-gtm-google-tag-manager/#respond Fri, 30 May 2025 20:26:45 +0000 https://wavket.com/?p=4403 If you don’t have GTM on your website, I recommend adding it. Since it’s an easy and free tool from Google, you can use it to create and manage tags for analytics, marketing, and tracking events without having to modify your website’s code directly. 👉 You can learn more and get started here: How to

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]]> https://wavket.com/how-to-create-google-analytics-4-tag-in-gtm-google-tag-manager/feed/ 0 Blocking Internal Traffic in GA4: A Practical Tutorial https://wavket.com/blocking-internal-traffic-in-ga4-a-practical-tutorial/ https://wavket.com/blocking-internal-traffic-in-ga4-a-practical-tutorial/#respond Fri, 16 May 2025 20:27:00 +0000 https://wavket.com/?p=4164 Your website may be frequently visited by employees, developers, testers, or other internal users—people who aren’t actual customers. If you don’t account for their visits, your analytics data can become inaccurate and misleading. That’s why it’s important to filter out internal traffic in Google Analytics 4 (GA4). This guide will show you how to set

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