Your website may be frequently visited by employees, developers, testers, or other internal users—people who aren’t actual customers. If you don’t account for their visits, your analytics data can become inaccurate and misleading. That̵...
If you want to ensure that your page gets indexed by Google as soon as possible, you can speed up the indexing process by using Google Search Console. For instance, whether you’re writing a new blog post, publishing a fresh article, or updating...
How many people are really reading the blog article? But what I really want to know is: how much time people spend reading my article, and how far they scroll through it — insights I can gather by using Google Tag Manager in Analytics. Why I Want t...
In this article, we´ll get to know the customer persona in marketing. In previous article about the Target Audience, you learned everything you need to know about creating your target group. Table of contents What is a Marketing Persona? A marketing...
A Practical Look at Using Google Search Console for Competitor or Market Needs Analysis. In today’s dynamic online environment, buyers are expected to be more than just price negotiators. In fact, they are increasingly becoming part of strategic de...

This case study marketing project focuses on understanding audience preferences through behavioral data. Tracking user interactions on the blog provides valuable insights into which topics interest readers the most. Recently, I decided to monitor whi...