If you are new to marketing, the term „marketing strategy“ might sound complicated. But don´t worry. A marketing strategy is simply a plan for reaching your customers and achieving your goals. This article will explain in really easy steps how to start with a marketing strategy, even if you’re just starting out.
Table of contents
- Set your Goals
- Who is your Customer
- Study your Competition
- What Makes You Unique
- Where Will You Reach Your Customer? Choose the Right Channels
- Measure and Improve
1. What Do You Want to Achieve? Set Your Goals
Every successful marketing strategy starts with clear goals.
Do you want to increase sales?
Gain more followers in social media?
Or simply inform people about what you offer?
The basis is to write goals that are measurable.
2. Who is your Customer?
To communicate effectively,you need to know who your customer is. Imagine your ideal client:
How old are you?
What are their interests?
What problems can you help them solve?
This is called your „target audience.“ By picturing as real people, you can tailor your communication more effectively. You can learn more about target audience here.
Tip for beginners: Picture one specific person and try to answer the questions:
What do they need? and How can I help them?
3. Study your Competition
Find out what others offering similar products or services are doing. Check everything: their websites, social media and reviews.
Observe what they do well, but also where they could improve. This can help you not only differentiate yourself but also find inspiration.
4. What Makes you Unique?
Imagine a customer has several options in front of them. Why should they choose you?
Your Unique Value Proposition (UVP) is the answer to this question. Maybe you offer something others don’t – like fast delivery, local origin, or sustainable materials.
Prepare a SWOT analysis of your company. You can read more about how to create a swot analysis here.
5. Where Will You Reach Your Customer? Choose the Right Channels
You don’t need to be everywhere; just choose the channels your target audience actually uses.
- Email: If you have a customer database, email is a good way to keep them informed about updates.
- Social media: If you sell visually appealing products, Instagram is ideal. If you’re targeting younger audiences, TikTok is a great choice.
- Website content: Write helpful articles or blogs that assist customers while increasing your visibility in search engines.
6. Measure and Improve
There’s no such thing as a perfect plan in marketing right away. That’s why it’s essential to track your results.
If you use social media, check metrics like impressions or interactions. If you have a website, use tools like Google Analytics to monitor traffic.
Beginner’s tip: Each week, jot down what worked and what didn’t. This will give you valuable insights to improve gradually.
Conclusion
A marketing strategy doesn’t have to be complicated. Start with a marketing strategy small steps: define what you want to achieve, understand your customers, and choose the right tools.
Don’t be afraid to try new things and learn from your experiences.
Marketing is like a journey – with persistence, you’ll surely reach your goals.
