In this article, we´ll get to know the customer persona in marketing. In previous article about the Target Audience, you learned everything you need to know about creating your target group. Table of...
A target audience is like your favourite group of people you want to tell a joke to because you know they´ll laugh. It’s not everyone who walks by, but only those who understand exactly your re...
How to create a SWOT analysis for my company, is first question students of marketing or owners firms. You can read a couple of examples and the basic characteristics below. First we will show what su...
If you are new to marketing, the term „marketing strategy“ might sound complicated. But don´t worry. A marketing strategy is simply a plan for reaching your customers and achieving your g...
