Case study marketing | Wavket Marketing blog https://wavket.com/category/case-study-marketing/ Catch the wave, master the market Sun, 03 Aug 2025 19:38:07 +0000 sk-SK hourly 1 https://wordpress.org/?v=6.8.3 https://wavket.com/wp-content/uploads/2025/02/cropped-Logo-profilova-fotka-instagram-22-32x32.png Case study marketing | Wavket Marketing blog https://wavket.com/category/case-study-marketing/ 32 32 UTM Parameter for Business: How to Track What Makes Your Money https://wavket.com/utm-parameter-for-business-how-to-track-what-makes-your-money/ https://wavket.com/utm-parameter-for-business-how-to-track-what-makes-your-money/#respond Sun, 03 Aug 2025 19:17:41 +0000 https://wavket.com/?p=4798 When I started using a Facebook page to share articles from my blog, I encountered a problem in GA4. In the traffic acquisition report, I couldn’t see exactly where my visitors came from — whether it was Facebook, Instagram, or organic search. In GA4, I only saw „direct“ or „facebook/referral“ — nothing more specific. I

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]]> https://wavket.com/utm-parameter-for-business-how-to-track-what-makes-your-money/feed/ 0 Case Study Marketing Blog: Effective Category Tracking Using GTM and GA4 https://wavket.com/case-study-marketing-blog-effective-category-tracking-using-gtm-and-ga4/ https://wavket.com/case-study-marketing-blog-effective-category-tracking-using-gtm-and-ga4/#respond Sun, 15 Jun 2025 19:28:15 +0000 https://wavket.com/?p=4478 This case study marketing project focuses on understanding audience preferences through behavioral data. Tracking user interactions on the blog provides valuable insights into which topics interest readers the most. Recently, I decided to monitor which article categories are the most popular by using Google Tag Manager (GTM) to capture clicks on categories. My initial goal

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